Digital Marketing Magic
It all starts with ...
... a considered, well-informed marketing strategy. My strategic approach will help you define your vision, mission and business goals and outline the steps you need to take to achieve these goals.
I'll work closely with you to ensure that you end up with a comprehensive strategic planning tool that:
- describes your business and its products and services
- explains the position and role of your products and services in the market
- profiles your customers and your competition
- identifies the marketing tactics you will use
- identifies the platforms (social media, offline media, digital, etc) that you need to be seen on
- align your overall strategy with your key messages
- allows you to build a marketing action plan, campaign and tactics and measure their effectiveness.
I've implemented similar strategies for major international banks, fashion designers, clothing brands and well known influencers and bloggers - all with great success.
My process is that I start with the strategic planning phase.
I only offer execution to clients on an exclusive basis after I understand their business and have completed the strategic planning process so I know what they need in order to be successful.
Anyone who promises you execution upfront without scoping the business first and working on the foundational strategy is out to exploit you and take your money because they can’t have an idea of what is required to execute without planning it out.
The best example of this is that the marketing planning process is the same as building a house. You can’t construct a house without the plans that tell you what size house, amount of materials, how many bedrooms, etc is required upfront. Only when you have plans signed off can you then go ahead and build.
Please talk to me about your needs and I'll be more than happy to answer any questions you do have.
I can't wait to work with you to see you win!