CommBank Centenary
100 Years of the Commonwealth Bank in Australia.
When Australia's biggest bank, The Commonwealth Bank decided to celebrate its Centenary year, it wanted to highlight its integral role in the history and progress of Australia over the last century.
The extensive integrated campaign, entitled 'One Hundred Years Together', highlighted what Commonwealth Bank, together with the people of Australia, have achieved in the past 100 years.
Combining television, print and social media, the campaign, looked to engage existing and prospective Commonwealth Bank customers in a conversation about the future of banking over the next 100 years.
I led the team that created the extensive Centenary website. Dedicated to the people, places and events that have formed the last one hundred years of Commonwealth Bank, the site incorporated a combination of newly filmed content mixed with never before seen footage and stills from the extensive Bank archives.
Starting with UX research & development and accompanied by a full strategic report, we developed an approach that could be implemented upon a simple CMS (Content Management System). As well as this we designed the site to use parallex scrolling, allowing the user to feel as if they are scrolling through history as they browse the site.
The Commonwealth Bank has led the way in the digital banking sphere, pioneering innovative technology to simplify the lives of Australians. We added social commentary to the site to create a platform to discuss this innovation. Allowing the Bank and gather customer feedback about its possible agenda for the next 100 years.